I plan on seeing it New Years weekend on a late Sunday matinee.
I only see movies on matinee prices.
Get used to the heavy Star Wars advertising and merchandising for the next 10+ years.
Disney plans on releasing a new Star Wars flick every year around the holidays. Next year is "Rogue One", the story on how the rebels got the plans to the Death Star in Episode 4.
Disney also has plans to flood it's TV channels with Star Wars shows.
And Disney is breaking ground next year at its California and Florida parks with big and expansive Star Wars theme attractions based on the movies/TV shows.
There gonna be so much Star Wars, you gonna be sick of it.